Hey! 👋
📬 Get Cited by LLMs Using Reddit
Reddit isn’t just for memes and niche hobbies - it’s one of the most consistently cited sources by AI models like ChatGPT, Perplexity, and Google’s AI Overviews.
According to Neil Patel’s analysis of 25,000 AI prompts, Reddit was the only consistent source across all three major LLM engines - beating out blogs, news sites, and even YouTube in some cases.
This matters. Because when you post on Reddit with purpose, you increase your chances of being cited by:
📈 AI summaries in search results
🧠 ChatGPT responses
🧭 Perplexity, Claude, and other AI tools
So how do you show up in Reddit... the right way?
🧩 1. Follow the Right Subreddits
Start by finding UK-relevant, high-activity communities related to your niche.
Example categories for this Newsletter might include:
r/UKEntrepreneur
r/SmallBusiness
r/AskUK
r/UKPersonalFinance
r/DigitalMarketing
r/ChatGPT
r/ArtificialIntelligence
Look at what types of posts get the most upvotes and comments. That’s your blueprint.
There are thousands of Subreddits that wil be relevant to your niche - so get searching and spend some time observing what people talk about and what questions they’re asking - then add value and answer them!
Bonus Tip: Filter posts by "Top – This Year" to see what performs long-term.
✍️ 2. Structure Posts Like a Case Study or Insight Dump
The highest-performing (and most cited) Reddit posts tend to:
Be first-person (“Here’s what happened when…”)
Include data, insight, or step-by-step breakdowns
Add value first, then ask a relevant question
💬 Example template »»»
Last year I launched a side hustle selling [X]. Here's everything I did wrong (and right) — hope this helps someone else. 🧵
Thread: 1. Mistake #1... 2. Big win #2... 3. Lesson learned...
Use headings, bullet points, and avoid looking spammy. It should feel like advice to a friend, not an ad.
🧑🤝🧑 3. Comment Like You’re an Expert Helping a Stranger
LLMs also cite Reddit comment threads. Thoughtful comments can drive as much exposure as posts.
Focus on:
Giving actionable advice or adding insight
Sharing personal anecdotes or results
Linking to credible external resources (blog posts, studies, etc.)
👀 Comments that say “This worked for me - here’s why...” often outperform longer top-level posts.
And be authentic and add your own personal voice - connect with them as a fellow business owner / entrepreneur.
🧠 4. Reddit SEO: Optimise for Indexing
Yes - Reddit posts and comments are indexed by Google and scraped by LLMs.
Optimise like this »»»
✅ Include relevant keywords in your title (e.g., “growth marketing for dog businesses UK”)
✅ Use clear subheadings inside your post (Markdown or bold text works)
✅ Mention tools, brands, and locations (ChatGPT picks this up!)
Google’s AI Overviews and ChatGPT index Reddit because of its long-form, specific Q&A structure. Make sure your content fits that format.
🔄 5. Link Back to Your Content (Without Looking Spammy)
Only do this if you’ve added value first. For example:
“I actually broke this down in a guide I wrote – happy to share it if it helps.”
Or:
“This post helped me figure that out: [link] – some good tactics in here too.”
Links get indexed. And if someone upvotes your post, you’ve just created a potential AI-surfaced citation.
Why This Matters (Especially in the UK)
Most UK founders aren’t thinking about Reddit like this. That’s your edge.
AI models will increasingly prioritise community-driven, peer-validated, and publicly accessible content.
Reddit is the perfect 22 Growth Hacks strategy!
Free
Powerful
LLM-friendly by default
Use it right, and your posts could become part of the answers AI gives to the world.
Get our FREE “22 Growth Hacks to Earn Traffic Without Ads” when you subscribe today!
Need help creating high-converting blog content that ranks and converts?
We can work with you to create a strategy that rocks.
Be well,
Chris @ 22