Two‑way interaction – Instead of passively consuming, users are asked to click, answer or explore. This deeper involvement increases recall, brand affinity and connection longterm.

Personalisation – Quizzes and calculators provide tailored results, making users feel understood while building trust with your brand.

Shareability – People love to share quiz results (“I got Productive Panda!”), extending your reach organically.

Align with your audience – Create quizzes or calculators that solve a problem or entertain your target readers (e.g., “Which Growth Hack Fits Your Personality?”).

Collect data ethically – Use interactive content to capture emails or preferences, but be transparent about how you’ll use the data.

Offer immediate value – Ensure that the result page includes a personalised takeaway or recommendation to encourage next steps. Consider giving something away for free for taking part!

Promote across channels – Share your interactive content on social media, embed it in blog posts and include it in newsletters to drive traffic.

BuzzFeed – Their playful quizzes are legendary for driving viral traffic and social shares botsify.com.

New York Times – Interactive stories and data visualisations keep readers engaged and returning to the site.

Eventflare – Reports that interactive content produces up to 80 % higher engagement, increases time on site by 47% and improves conversion rates by as much as 30–40% eventflare.io.